(Download) "Adams Jewelry (Cases)" by Journal of the International Academy for Case Studies * eBook PDF Kindle ePub Free
eBook details
- Title: Adams Jewelry (Cases)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 30, 2008
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 54 KB
Description
CASE DESCRIPTION The primary subject matter of this case concerns the operational philosophy and actions of a small retail jewelry store. Secondary issues examined include the nature of the jewelry and diamond market, selecting an appropriate target market, developing a merchandise mix to satisfy target customers, pricing and promotion strategies for a small retail jeweler, and store location decisions. The case has a difficulty level of four, appropriate for senior level. The case is designed to be taught in one class hour and is expected to require one hour of outside preparation by students.
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